Toyota markets the Crown in a three-grade lineup made up of the XLE, Limited, and Platinum. The XLE and Limited get the standard Toyota Hybrid System (THS), which pairs a 2.5-liter four-cylinder gasoline engine with two electric motors for a combined output of 236 horsepower. The Platinum receives the more powerful Hybrid Max system. Like the THS, it has two electric motors but trades the 2.5-liter mill for a turbocharged 340 hp 2.4-liter.
Each trim comes with standard all-wheel drive, but while the THS partners with an electronically controlled continuously variable transmission (eCVT), the Hybrid Max pairs with a more engaging six-speed automatic. As far as fuel economy, Crowns with the THS return an EPA-estimated 42 mpg in the city and 41 mpg on the highway, while those with the heartier Hybrid Max give their drivers 29 city/32 highway.
The base trim of the debuting hybrid Crown, the XLE, gets LED exterior lights, multifunctional side mirrors (they’re power-folding and heated, with turn-signal indicators and puddle lights), proximity keyless entry (Smart Key), push-button start, selectable drive modes (Normal, Eco, and Sport), illuminated vanity mirrors, a leather-wrapped steering wheel and shift knob, two-tone 19-inch alloy wheels, four USB-C charging ports, one USB-A port, a 12V power outlet, and automatic climate control with two zones. Its seats are upholstered with a blend of fabric and synthetic leather, and in the front row, they’re power-adjustable and heated. Meanwhile, the versatile second-row bench has a convenient 60/40-split and a folding center armrest with two cupholders. The XLE also comes with a range of prominent technologies: wireless phone charging, an auto-dimming rearview mirror with HomeLink, and a 12.3-inch multi-information display.
The Limited adds rain-sensing wipers, improved LED headlights, a panoramic fixed-glass roof, expanded Smart Key access, leather-clad front seats with ventilation, a heated steering wheel, and heated rear seats. At the top of the line, the Platinum has a higher wow factor with an adaptive variable suspension, 21-inch black-accented alloy wheels, Digital Key (this turns your smartphone into the vehicle’s key fob), additional drive modes (Sport+, Comfort, and Custom), and steering wheel-mounted paddle shifters for a more engaging experience.
All 2023 Crowns receive a full complement of advanced driving aids courtesy of Toyota Safety Sense 3.0 (TSS 3.0). This excellent feature brings together a pre-collision system with pedestrian detection, full-speed range dynamic radar cruise control, lane departure alert with steering assist, lane tracing assist, automatic high beams, and road sign assist. Other standard safety features not provided in TSS 3.0 include blind-spot monitoring with rear cross-traffic alert, a rear seat reminder, and safe exit assist.
As far as safety tech that’s not considered part of TSS 3.0, the Limited and Platinum are outfitted with front and rear parking sensors and reverse automatic emergency braking. The Platinum also gets a panoramic view monitor and active parking assistance (Advanced Park), which shows a 360-degree overhead view during low-speed and reverse driving, as well as a curb view. While Advanced Park isn’t available for the Limited, the surround-view camera is. Every Crown trim also comes with the latest proactive driving system, which offers braking and/or steering assistance to support distance control between a leading vehicle, pedestrians, or bicyclists.
All trims get a 12.3-inch touchscreen with wireless Apple CarPlay and Android Auto, SiriusXM satellite radio, and Bluetooth. The XLE has a six-speaker sound system, but the Limited and Platinum move up to an 11-speaker JBL unit. Regardless of what trim level they choose, every Crown buyer also gets a 10-year trial subscription to Safety Connect and Service Connect. Safety Connect offers various emergency assistance services at the tip of your fingers, and Service Connect lets you keep track of maintenance updates and vehicle health reports. Toyota also tosses in a full year of Drive Connect (includes cloud navigation with Google points-of-interest, Intelligent Assistant voice recognition, and Destination Assist) and Remote Connect, which allows you to interact with your vehicle via the Toyota app.