Toyota will market the Crown in three grades: XLE, Limited, and Platinum. The XLE and Limited will get the standard Toyota Hybrid System (THS), which is made up of a 2.5-liter four-cylinder gasoline engine and a pair of electric motors for a combined output of 236 horsepower. The Platinum will receive the more powerful Hybrid Max system. Like the THS, it has two electric motors but trades the 2.5-liter mill for a turbocharged 2.4-liter that creates 340 hp and 400 lb.-ft. of torque. Each trim comes with standard all-wheel drive, but while the THS receives an electronically controlled continuously variable transmission (eCVT), the Hybrid Max pairs with a more engaging six-speed automatic. Regarding fuel economy, the THS Crowns will return an EPA-estimated 41 mpg combined city/highway, while those with the heartier Hybrid Max will pull off a combined 30 mpg city/highway.
The debuting hybrid Crown will show off an unconventional appearance that combines the sleekness of a sedan with the strong character of an SUV. Toyota is using strong, lightweight materials that allow for greater maneuverability; the body was designed with a flowing silhouette, a cascading roof, and rounded proportions that create a powerful yet polished presence. Also, thanks to the Platinum’s comfort-enhancing adaptive variable suspension, you’ll be able to enjoy a serene driving experience no matter where the road takes you. The suspension tuning can be adjusted based on the selected drive mode: Normal, Eco, or Sport in the XLE and Limited, and Sport+, Comfort, and Custom in the Platinum.
Toyota has selected five distinct paint colors for the Crown: Black, Oxygen White, Magnetic Gray Metallic, Heavy Metal, and Supersonic Red. What’s more, a unique bi-tone color scheme that features contrasting black paint from stem to stern is available for the Platinum to give off a more daring impression. It pairs with the Oxygen White, Heavy Metal, Supersonic Red, or bi-tone-only Bronze Age paint colors.
The ‘23 Crown’s cabin will blend premium athleticism with high-end luxury, with standard features such as power-adjustable heated front seats, synthetic leather upholstery, dual-zone automatic climate control, a 12.3-inch digital gauge cluster, a wireless phone charger, and various USB-A and USB-C ports. Other more deluxe items can be enjoyed in the higher trim levels, like Smart Key proximity entry, Digital Key, ventilated front seats, heated rear seats, leather upholstery, and a panoramic moonroof.
Toyota is also installing its newest infotainment system in the Crown. It consists of a 12.3-inch touchscreen that bundles Intelligent Assistant voice recognition (which lets you communicate with the vehicle using basic phrases), cloud-based navigation with over-the-air updates, Bluetooth hands-free phone and audio streaming, wireless Apple CarPlay and Android Auto, SiriusXM satellite radio, and a Wi-Fi hotspot. The XLE will have a six-speaker sound system, but true audiophiles won’t be able to resist the rich listening experience from the 11-speaker JBL system that will come standard in the Limited and Platinum.
All 2023 Crowns will receive a full complement of advaced driving aids courtesy of Toyota Safety Sense 3.0 (TSS 3.0). It includes a pre-collision system with pedestrian detection, full-speed range dynamic radar cruise control, lane departure alert with steering assist, lane tracing assist, automatic high beams, and road sign assist. Other standard safety features not provided in TSS 3.0 include blind-spot monitoring with rear cross-traffic alert and a rear seat reminder. The Crown will also get the latest proactive driving system, which offers braking and/or steering assistance to support distance control between a leading vehicle, pedestrian, or bicyclist.
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